Fundmates
Project Overview
One of my most recent projects was the design of an end-to-end conversational flow for Fundmates, a US-based startup that enables YouTube creators to secure upfront funding directly through chat. Instead of navigating complicated forms or external dashboards, creators interact with an AI assistant inside a familiar messaging interface, making the process seamless and human-like.
My Role
I was responsible for mapping and prototyping the entire user journey — from authentication via YouTube, to retrieving analytics, generating personalized funding offers, and completing the agreement. The challenge was to balance transparency and trust (creators are sharing sensitive data) with simplicity and speed (our goal was to keep the entire flow under five minutes).
Design Process
Working in rapid design sprints, I created wireframes, conversation scripts, and high-fidelity prototypes that we tested iteratively with real creators. I focused on tone of voice, clarity of each step, and micro-interactions that make the AI feel approachable rather than transactional.
